Sao Paulo fashion week -- the highest catwalk shows in Latin America -- come into being Monday, with some thirty Brazilian labels set to showcase their summer collections with the main target on sustainable style.
Alexandre Herchcovitch, Animale and Tufi Duek were the primary to unveil their latest creations at the Biennal pavilion within the city's Ibirapuera Park.

Ronaldo Fraga, Agua de Coco, Ellus, Joao Pimenta, Forum and Juliana Jabour are among the others as a result of take center stage over the course of the week.

"The whole world acknowledges Sao Paulo Fashion Week, senses that it operates during a distinctive method within the fashion world. Brazil could be a distinctive country, with a singular culture," artistic director Paulo Borges told a pre-event press conference.

Organizers expects the event to get a complete of $1 billion in business.

Prospective consumers came from Britain, Dubai, Spain and therefore the us, however Borges said sales were mainly centered on the domestic market.

The theme for this year's summer collections is: "We transform: Stories price telling" -- putting the stress on tradition and native style.

Under a theme led by architect Marcelo Rosenbaum, skilled designers worked with communities in Brazil's poor areas to develop "sustainable" comes that may be displayed throughout the event.

"We got to stop being a rustic that produces garments and instead be a rustic that produces style," said Borges, stressing that fashion is that the country's third-biggest business.

According to Texbrasil, the Brazilian Fashion business Export Program, the South yankee large is that the fifth-largest textile and attire producer within the world.

Sao Paulo fashion week is held twice a year, in January for the winter collections and in June for the summer collections.